All information communicated is accurate, clear, verifiable, relevant, timely, categorized and up-to-date. Personal information is protected and only used for the purpose for which it was collected.

Social security institutions are custodians of large quantities of personal information that must be strictly protected.

The integrity of the communication process is key and involves obtaining the necessary approvals to be able to publish, for instance, government communications (budget announcements, for example) in a timely manner.

To be relevant and ethically responsible, information communicated should take into account cultural, historical, psychological, social and physical factors. Depending on the context, certain information may be meaningless to share or, on the contrary, extremely useful. A core task of communication professionals’ day-to-day work is analysing the current context.