Excellence in administration

  • ISSA Guidelines:
  • Communication by Social Security Administrations

Excellence in administration

  • ISSA Guidelines:
  • Communication by Social Security Administrations

Communication by Social Security Administrations -
Guideline 15. Corporate design and branding

The communication directorate develops a unique corporate design for the institution derived from the institution’s mission, vision and values. All communication materials and activities of the institution use the corporate design as a branding tool.

As the digital channel is the main means of communication, it can be considerably strengthened by meeting the four accessibility principles set out in the Web Content Accessibility Guidelines (WCAG, version 2.1) or other international standards. Digital content and offerings should be perceivable, operable, understandable and robust.