The project builds on the application of The ISSA´s Behavioural Insights Framework. Specifically, ISSA members co-design and prototype cost-effective strategies and tools to significantly scale up the use of behavioural insights in their communication programmes.
Steps: ISSA members test a tool to apply the behavioural insights framework, a step-by-step guide and other material developed within the Collaborative Innovation Hub, using their context and circumstances and learning about the application, to improve the tools and collaboratively develop an initial behavioural insights toolkit.
Results: A tested methodology to guide ISSA members to apply cost effective and adapted behavioural insights to policies and programmes to extend social protection to the informal economy.
Domain experts: Fatima Karout, Rima Moati, Cláudia Simão
ISSA contact: Ernesto Brodersohn