ISSA Academy workshop: Communication by Social Security Administrations

11.–13. April 2017 | TbilisiGeorgien


ISSA Academy workshop: Communication by Social Security Administrations

11.–13. April 2017 | TbilisiGeorgien

How do you design, implement and continuously ensure compliance with a communication strategy throughout the deployment period and in spite of the risks inherent in this function? Join the Academy workshop and tap into the expertise of the ISSA and its member organizations.

ISSA Guidelines: Communication by Social Security Administrations

Region: Open primarily to ISSA member organizations from Russian-speaking member organizations

Language: Russian

Who can participate:
Senior managers, programme managers and senior experts from ISSA member organizations who are involved in the design, implementation and evaluation of the institution's communication strategy or its application in daily operations.

How to participate:
Your organization should have started to implement the ISSA Guidelines on Communication by Social Security Administrations. To tailor the workshop to what you and your organization need, you will need to submit a statement of purpose endorsed by your organization, using the online form provided by the ISSA.

How many can participate:
A member organization may send no more than two participants to a workshop. A workshop needs a minimum of 12 participants and will accommodate no more than 18 in order to have sufficient depth, diversity and time for exchange.

Why Academy workshops are different:
The content of the workshop is shaped by the challenges in the statements of purpose of the participants. The workshop will focus on learning and identifying options and alternative strategies by means of moderated exchanges as well as targeted inputs by a high-level ISSA accredited expert. As a concrete outcome of the workshops, participants will prepare a summary of the key takeaway messages and collection of solutions of particular relevance to their institutions. This will enable participants, upon their return home, to develop plans and measures to respond to the challenges outlined in their statements of purpose.

Is there a fee for participating in ISSA Academy workshops?
ISSA Academy workshops are open to all member institutions without a registration fee. In accordance with the Association's practice, travel, accommodation and meals of participants are to be covered by their respective institutions.

ISSA Guidelines on Communication by Social Security Administrations

The ISSA Guidelines on Communication by Social Security Administrations provide ISSA member institutions with insights into how communication can support the core mandate of the institution. Good communication coupled with modern web and mobile-based technologies improves service quality while reducing administrative costs. It does so by providing support to the various business lines of the institution, by turning specialized jargon into standardized messages that are easier to understand by the public and by providing advice on how and to whom they should be conveyed. It reduces the need to respond to individual enquiries by facilitating self-serve approaches which in turn reduces workload for frontline staff. Communication plays a corporate role in conveying the overall image of the institution and its engagement toward the citizenry. Internally, communication fosters the development of an esprit de corps – a shared understanding – of the institution’s mission, values and commitment to service excellence.

The communication function also provides advice to senior management on the communication needs of the institution and on suitable initiatives to meet them. In that respect, communication permeates almost all aspects of the institution and for that reason the individual who has lead responsibility for communication usually sits at the senior management table.

The communication function performs and manages its own line activities such as media placement, media monitoring and evaluation of various communication activities. Perhaps the most important function is to serve as a clearing house for all communication activities within the institution. This requires quick and knowledgeable feedback and sign-off on other colleagues’ initiatives, and a clear delineation of roles. These are best embodied in service level agreements (SLA) where performance standards are set and agreed upon.

The guidelines support ISSA member institutions’ delivery of their mandate by offering guidance on:

  • developing a professional and effective communication structure/framework;
  • building a team of highly proficient communication experts;
  • setting and monitoring clear communication tools;
  • achieving excellence in the execution of communication.

The ISSA Academy

The ISSA Academy provides practical training and hands-on support for social security administrations. The ISSA Academy workshops are a key element of the member support offered by the ISSA Centre for Excellence in Social Security Administration.