Communication plays an essential role in social security institutions so that members and beneficiaries have access to the information necessary to exercise their rights and fulfil their obligations through the services provided, as well as developing a social security culture. This article presents experiences of multi-channel communication strategies implemented by social security institutions in the Americas, which strengthened existing communication channels and developed new digital channels.
Europe as a region is characterized as having achieved comprehensive social security coverage, yet still faces challenges in ensuring access to social security and preventing the non-take-up of benefits. This article presents a synthesis of discussions held during a technical seminar organized with the ISSA European Network (IEN).
The lack of social protection is, in many countries, linked to a lack of information. When they have insufficient awareness of their rights and responsibilities, workers and their families cannot understand the importance or reach of social protection. It is therefore necessary to educate people about social security in order to promote their access to benefits, their autonomy and their empowerment.
As the use of digital communication increases, the quality of the services provided is key to their success. In our fast-paced world, in which everything seems to be just a click away, service users expect to be able to find the information they want quickly and simply. Failing this, they may become frustrated and the quality of their user experience is undermined.
Forward-looking members of the International Social Security Association (ISSA) are using behavioural insights as a lens to re-examine existing policies, programmes and services, or to develop new ones. The approach offers a powerful new set of tools to expand and deepen the client-centric orientation of social security, and to ensure the close alignment of services with public goals and desired policy outcomes.